New discoveries in science and technology hold the promise of dramatically transforming the practice of medicine, shifting it from reactive to proactive healthcare management with earlier detection, more precise diagnosis, and safer and more efficacious treatment. But significant hurdles must still be overcome before personalized medicine's full potential can be realized.

The Personalized Medicine Coalition, representing a broad spectrum of academic, industrial, patient, provider, and payer communities, seeks to advance the understanding and adoption of personalized medicine concepts and products by addressing those barriers and creating a friendlier landscape for its advancement.

For more information on the Personalized Medicine Coalition, please visit /.